This story is part of Holiday Gift Guide 2020, CNET’s gift picks with expert advice, reviews and recommendations for the latest tech gifts for you and your family.

We’re not seeing a lot of incredible digital camera and action-cam deals heading into Black Friday, but there are a few nice discounts to be had from top brands such as Canon, Nikon, Sony and GoPro. Here’s a selection of deals to choose from, most of them available right now. We’ll add to the list as we spot more of them and other deals expire. 

Best Buy

If you’re looking for an entry-level dSLR, the Canon T7 kit with two lenses — the EF-S 18-55mm and EF 75-300mm — is a decent value at $500. It’s regularly $600. 


Several retailers have Nikon’s Z50 mirrorless camera kit with two lenses — the Nikkor Z DX 16-50mm f3.5-6.3 VR and Nikkor Z DX 50-250mm f4.5-6.3 VR — for $250 off. This is a smaller camera that’s more compact than standard dSLRs and is favored by vloggers.

Lexy Savvides/CNET

Sony’s popular vlogging camera, the ZV-1, is $100 off at several retailers. A version that includes an accessory kit — a grip and 64GB memory card — is $100 more. It’s also on sale. Read our Sony ZV-1 first take.

Joshua Goldman/CNET

Both GoPro’s current top-end Hero 9 Black 5K (normally $450) and last year’s top-end, the Hero 8 Black 4K (normally $350) are $50 off. As usual, if you’re OK with not having the latest and greatest, you can save some money on last year’s latest and greatest (the Hero 8 Black).

The Hero 9 Black is a bigger and better camera overall and most importantly, it has better battery life. But the Hero 8 Black, which started out at $400, was and still is an excellent action cam.

Read our GoPro Hero8 Black review.


This GoPro is technically discontinued, but it’s available for about $110 less than the Hero 7 Black, which is the entry-level model in GoPro’s current lineup. Not bad for a fully waterproof video camera that can still pull down full HD video. It’s been in and out of stock at Walmart the last few days, so check back if it’s listed as out of stock. 

CNET – Photography

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