A Review of Nikon From a Business Perspective

With a bevy of camera announcements (and rumored announcements) setting the internet on fire over the last couple of weeks, I thought it might be fun to offer a review of a different sort.To start things off, I will point out that this will not be a review of a particular Nikon camera, per se. As a career-long Nikonian, I will mention some things I like and don’t like about their products in general. But I’m approaching this thought exercise only from the distant standpoint rather than diving down into issues like specs or comparing one camera to another.This is also not intended as a way to say that Nikon is better or worse than any other camera brand. It’s simply that I personally have the most experience with Nikon and intend to continue to shoot with Nikon and thought it would be fun to analyze their strengths and weaknesses the same way I do a quarterly review of my own business.Camera reviews and company reviews actually have a lot in common. In both cases, you have to look at the subject’s strengths relative to the competition. You have to consider red flags in the business model while searching for hidden opportunities. And, ultimately, you have to decide whether it’s worth the investment.

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