Canon Just Launched an Awesome New Range of Beverage Holders

Canon Japan has just launched a selection of mugs and tumblers for hardcore fans who need to be reminded (or mocked) for their choice of camera each time they consume a beverage.

Perhaps most eye-catching is the RF 24-105mm f/4 L IS USM, which will be available for around $26 (2,728 yen, including tax).

At 3.74 inches (9.5 cm) in height and with a 3.14-inch (8 cm) diameter, the mug can accommodate up to 10 fluid ounces (296 ml) of liquid, though we would recommend aiming for 8-9 fluid ounces to make transportation easier and avoid unnecessary spillage.

The ceramic build can support liquids of up to 248 degrees Fahrenheit, which should be more than sufficient given that water typically boils at around 212 degrees Fahrenheit, depending on air pressure. Canon notes that it may crack if dropped or given a strong impact, which does not inspire confidence in its performance when placed under demanding conditions.

Given that Canon stated that it would not be making any new EF lenses, it’s interesting to see that accompanying the RF 24-105mm mug is the EF 70-200mm f/2.8L IS III USM tumbler complete with rubber focusing ring. (Please note that the ring doesn’t actually focus anything. It’s just a cup, not a real lens.) At around $37 (3,828 yen, including tax), this is a much more expensive option, which is perhaps hard to justify given that it has exactly the same capacity as the RF 24-105mm.

The EF 70-200mm is 5.2 inches (13.2 cm) in height and has a diameter of 3.11 inches (7.9 cm). Notably, it ships with a lens cap (a.k.a. a lid), which Canon explains is “used to prevent the contents from spilling.” Users should note that the lid is not microwaveable and does not offer a complete seal. 

Each vessel comes in a rather nice box. Two gift sets are available which also include coasters:

Finally, a mini-cup set of the EF f/2.8 trinity is available for a very affordable $53 (5,478 yen, including tax). Each ceramic cup holds just shy of 2 fluid ounces (59 ml) of liquid and comes with a focusing ring (again, they don’t actually focus anything).

Will you be placing an order?


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