How Much Does Your Video Format Cost to Shoot?

In this video Jason Boone gives us a calculation and some apps we can use to calculate what we need to add to our invoice as the cost of capturing and storing the data. This is not about what value your artistic eye is, but rather the cost of the hard drive space, and the cost of the data captured depending on the bit-rate and quality of the video format you’re shooting at. Often clients won’t think about this and they’ll be shocked that you actually add it to the estimate. They often think you’re shooting digitally, so all you need is a camera. And there is some education needed. The video has some calculations, and you need to focus on how he gets to his final result, but when it comes to money, we shouldn’t leave anything on the table, so it’s worth spending the time and mind on. I would recommend starting with a spreadsheet and entering all the data to get an end result. And, perhaps you should be charging for the back up drive and cloud storage too.Do you know what your cost per minute of video is? Or, what your cost per photo is? If not, it’ll be a good idea to run the numbers and see what you should be charging for the data throughput and storage alone. 

%d bloggers like this: